Life Cycle Approaches 
 with design and technology 

inViable is a creative scientific agency

Our strength

lies in our consolidated scientific and technical background plus cutting-edge design

Our main goal

is to help businesses and organizations achieve sustainability by evaluating, devising working strategies, re-designing and communicating the life cycles of our clients’ products, services and relationships with their customers.

Our main challenge

is to provide you whoever and wherever you are with the tools that you need to move forward toward sustainability
Life Cycle Thinking (LCT) is about understanding the environmental, social and economic impacts produced over the entire life cycle, and incorporating sustainability you’re your decision-making processes.

What do we do and how can we help you?

Based on our scientific background and experience with life cycle approaches, we can help you to understand the environmental, economic and social implications of your products, services or technology. This is key to identifying and implementing ways of improving your overall performance, prioritizing practices according to the reality faced by your business. So rather than simply getting a bare pass, you will be miles ahead of your competitors in creating a positive impact.

By combining LCT and IT skills, we can help you to answer the number one question: what to re-design and how to do it.

We can collaborate with your team to reach decisions that will improve your performance. Based on your objectives and needs, we will work together analyzing your functional and technical specifications, developing the framework for implementation of your eco-design projects, drafting guidelines and providing you with technological tools ( software, interfaces, and a large etcetera).

We can help you to discover new opportunities of value-added in doing business sustainably . In other words, we can help you to strategically innovate for sustainability. Through example and hands-on participation, we show how, by using design and technology, sustainability management can add real value to your organization, differentiating your business from your competitors while satisfying your clients and stakeholders. We can help you to develop an action plan and implement it.

By using technology and design, within a solid marketing framework, we can help you to communicate the benefits of your sustainability measures and programs, telling your business story in an interactive and attractive fashion.



Understanding and visualizing the environmental implications of transport Read +
Where do we go from here? investigates the invisible and relatively unfamilar aspects of the environmental impact of transport.

This will allow you to better estimate and understand the consequences of your everyday transport habits, while offering you a unique way of making a personal estimate of the relative importance of these aspects.

The resulting visual identity allows you to understand how your personal priorities in terms of transport and travel affect the environment.

Where do we go? was developed during "Visualizar'11: Understanding Infrastructures" in Medialab-Prado (June 2011)
Press note


Sustainable design with ceramics Read +

In collaboration with the research group of Bioclimatic Architecture in a Sustainable Environment (ABIO - Technical University of Madrid), we developed the prototype of a design tool to assess different solutions for building with ceramics. The tool explores the technical characteristics plus the environmental and economic performance to provide a multi-faceted approach for designers.

+The software was further developed by the Diputación de Castellón and it can be accessed at


Your washing machine’s performance is up to you: the environmental and economic implications Read +

25% of the electricity in Spain is consumed in our homes. The average annual expenditure of energy per household was around € 990 in 2012, but the electricity bill gets bigger and bigger...

By reducing consumption we are not only spending less but also avoiding consuming resources used to produce electricity and the polluting emissions generated. That’s where we come in!

Household appliances are responsible for 62% of the electricity consumption in Spanish housing, 3,489 kWh. Even when they are off, they can be “off-but on”: standby mode can consume up to 7%. The washing machine is, a domestic appliance where the real energy consumption depends on how you use it. And that is where we’ve concentrated our attention.

lalavadora web

Reflejos en galapagos

An interactive installation that gives a visual representation of the environmental implications of the transition to a renewable model of maritime transport in the Galapagos Islands Read +

view project video

The Galapagos Islands, one of the most biodiverse areas on the planet, faces serious environmental problems, which are largely attributable to the scale of the maritime transport in the area. In the Itabaca Channel, located between the islands of Baltra and Santa Cruz, 4 boats move about 146,000 people per year, tourists and residents. As a result, oil spills, motor noise, exhaust gas emissions and other elements are serious threats to the environment.

A solar catamaran was selected by the Ministry of Electricity and Renewable Energy of Ecuador as a pilot scheme for new research designed at promoting renewable energy. We applied the Life Cycle Assessment (LCA) to compare the environmental impacts of a conventional and a solar ship as a basis for proposing the replacement of conventional ships in Galápagos Islands. To get the LCA results out as effectively as possible,, we developed an interactive installation in the framework of a workshop of collective production. The interactive installation combines games with the visualization of the environmental impacts to explore how solar powered transport promotes an environmentally friendly model.

LCA for ecodesign

Redesigning the ecological roof made with Intemper TF Ecological Water-Tank System. Read +

The most significant environmental impact caused by buildings is generated during their useful life due to the energy consumption for thermal conditioning. The addition of green elements to buildings is a common strategy used to improve the energy efficiency of buildings. In this study we worked together with the ABIO research group to help Intemper quantify the environmental impact of green roof materials by applying the Life Cycle Assessment (LCA) methodology.

The results identify the enormous environmental impact associated with the structure, the important contribution of the felt wick irrigation system and the extruded polystyrene thermal insulation. The identification of hot spots of the system has permitted an eco-design strategy that effectively reduces the impact associated with roof construction, optimizing the environmental performance.

More about this project


InViable core team met each other in the basement of Medialab-Prado (Madrid) in 2011.


Beatriz Rivela

LCT Expert

Born in a village in Galicia, I studied Chemical Engineering and went to the South of Chile to design and implement a clean production programme. What I learnt from the experience, while working in a semi-artisanal leather tannery in the Araucania Region, is that basic differences in design and implementation of a programme are essential if your business is to be sustainable. That is where the Life Cycle Approach comes in. Since then, all my academic research and professional

Since then, all my academic research and professional fieldwork has been related to the study, application and promotion of life cycle conceptual processes and tools. Over these 14 years, I have acquired expertise and mastery of life cycle approaches, as well as of project management at an international level. Moreover, I have also gained extensive experience in teaching, developing training programs and organizing workshops and seminars. Along with my academic research, I have coordinated and supervised various different initiatives for entities such as the Spanish Environmental Scientists Association and the Spanish International Cooperation for Development Agency with the overall goal of making sustainability as a concept more accessible and understandable.

In my opinion, the great challenge nowadays is to adapt our everyday reality to the new environment. My intervention in participation in policy development in Europe has helped me to adopt a critical view of the methodological implications of the rules and regulations under debate, and to detect the roadmap that will chart progress in the coming years.

My interest in integrating design was determined by the belief in its capacity to promote greater awareness, participation and interaction. Since 2009, I have been involved with a multidisciplinary group (engineers, philosophers, architects, semiotic experts and others), who have been working together towards the implementation of cultural programmes of all shapes and sizes.


Daniel Fernández

Project manager / communication

Convinced of the need to rethink development in light of radically different categories to which they articulated Modernity, he tries to think the link between narrative and mobilization, to the urgent challenge posed by today's social and environmental sustainability.

Trained in Philosophy, Cultural Management and Social Economy, and experienced in curation, management and coordination of cultural projects, communication and audiovisual production, he has lived and worked in several countries in Europe and Latin America, and has co-founded and promoted various cultural initiatives, environmental awareness and cooperation for development.

His fields of interest focus on the confluence of commons, ecology, new technological mediations and civil reappropriations enunciation devices for the production of reality


Sergio Galán

Interaction Designer

Sergio Galán Nieto is a Spanish Interaction Designer and creative coder. He holds a degree in Telecommunications from the Carlos III University (Madrid, Spain) and a Master in Interaction Design from the University of Malmö (Sweden).

Sergio is interested in critical design, social innovation, in combining activism and creative technologies and in projects related to public space. The topics that he touches are diverse: mainly environmental issues, technology, science and participation.

With this kind of projects he has participated in festivals and exhibitions in cities like Helsinki, Bergen, Sao Paulo, Liverpool, Malmo, Quito and Madrid, which is his home front.



Juan Freire

Business Strategist

Nothing pleases him more than to imagine futures, launch projects and organize teams to make these futures happen. We could say that he is a strategist and a leader for open organizations working on permanent innovation.

His passion for the ocean led him to become a Marine Biologist, moving on afterwards to develop science for citizens in several areas of research, while working simultaneously on business and activist projects related to environmental conservation and management with fishermen in different places around the world. He has been a University lecturer, the leader of a research group in Marine Resources and Fisheries, and the Dean of the Science Faculty.

His interests have gradually evolved towards digital culture and innovation. In 2011, he left the University to become the Chief Innovation Officer of the Barrabés group and the co-founder of Barrabés Next, specialized in transformation and innovation of organizations. He co-founded TEAMLABS/ in 2012. The company focuses on the development of learning labs and experiments, going on to form mmodulUS, an open source design brand in 2013.


Irene Cuerda

LCT Expert

She thinks that everything is achievable when you work with the right team and that only good teamwork can make great things happen.

In 2006 she graduated as an Architect from the Technical University of Madrid. After some time working with architects in their studios, she joined the research group "Bioclimatic Architecture in a Sustainable Environment" (ABIO) where she has been working on LCA, sustainability assessment and bioclimatic architecture.

Currently she is working on her thesis that looks at how to factor social LCA into building design to make it more sustainable. She also sings in two choirs and plays trombone in a Big Band.


inViable Life Cycle Thinking
c/ Don Ramón de la Cruz 89, Madrid